PRESS RELEASE
SimplyAi is pleased to announce the acquisition of Optivia!
The combined entity significantly enhances our ability to help clients rapidly leverage their data for automated processes and smarter decision-making. We look forward to integrating Optivia’s capabilities and welcoming their talented team to Simplyai, further solidifying our commitment to comprehensive, data-driven transformation.
Press Release: Fri 6th June 2025.
SimplyAi strengthens their data capabilities with the acquisition of Optivia.
SimplyAi, one of Australia’s leading automation AI, data, and agentic AI consulting firms, today announced the acquisition of Optivia. [Sydney, Melbourne, 6th June] – For over 10 years, Optivia has been supporting some of the largest and most complex organisations in Australia whilst rapidly transforming their complex data into reliable, relevant business insights – right data in the right way at the right time; so, their customers can answer important questions and make smart, data-driven decisions.
This is a strategic move by SimplyAi, further enhancing capabilities to better serve its clients in an increasingly complex data and Agentic AI environment. The acquisition brings together both organisations’ expertise and resources, to further strengthen SimplyAi as the premier end-to-end solutions company.
SimplyAi, Managing Director Jason Catania said,
“We are delighted to welcome Optivia to be a part of the SimplyAi team to support our next wave of growth and further delight our customers. We plan to continue to build and develop the SimplyAi team and are excited for the growth opportunities that this new investment partnership will provide for SimplyAi. Whilst continued organic growth is our core focus, this new investment will also give us the platform to continue to explore acquisitions that can complement our existing footprint. We will continue to invest in the Australian technology ecosystem to improve outcomes and intergenerational equity for society.”
“Joining forces with Simplyai presents an exciting opportunity for our team and clients alike. Together, we can offer a comprehensive suite of Agentic AI, Automation and enhanced data solutions and innovate faster than ever before.”
